Mark Balboni

I am a highly motivated and resourceful worker, with a talent for optimizing workflows and solving unusual problems. My wide range of work experience has helped me to develop a diverse skillset, and I have a genuine passion for learning that I’ve brought to every role I’ve ever filled.


Experience

Facebook Page Manager

Peggy Balboni for NH State Representative
June 2022 - November 2022

Manager, Marketing & Social Media

Archimedia Advantage, Inc. (ACTEX Learning / Actuarial Bookstore / Actuarial Study Materials)
  • Managed Google Adwords search campaigns, with targeted ad groups within each, for the ACTEX and Actuarial Bookstore brands, maintaining an average CTR of 21.40% and 11.02%.
  • Used Hubspot’s Marketing Hub CRM for Email design and automation, marketing list management, landing page design, and lead capture through forms.
  • Used HTML and CSS to maintain front-end website changes across two retail websites, and one brand website, also creating interactive and responsive landing pages.
  • Produced creative content using the Adobe Creative Suite, including social media and website content, printed advertisements, and digital & printed catalogs.
  • Managed all social media accounts for the ACTEX, (Facebook, Twitter, LinkedIn, Instagram) ABS (FB, TW, LN) and Actuarial Study Materials (ASM) (FB, TW, LN) brands, including creating and scheduling content.
  • Managed sponsorships for actuarial career fairs and other industry events.
May 2020 - June 2022

Content Production Manager

Archimedia Advantage, Inc. (ACTEX Learning / Actuarial Bookstore / Actuarial Study Materials)
  • Worked with actuarial science professors to create the first instructional video content for the GOAL Practice Tool. This video content is now a significant part of ACTEX/ABS/ASM’s product offerings.
  • Used Adobe Premiere and After Effects to create videos from slides and recorded audio provided by professors, maintaining product consistency for a wide variety of content sourced.
  • Managed a database of video content covering 5 SOA actuarial exams.
  • Managed a contract worker for some time, who assisted with video production.
  • Oversaw live CPD webinar content using WebEx, and produced recordings for later sale.
  • Used LaTeX typesetting to format mathematical equations in GOAL’s interface.
February 2019 - May 2020

Night Shift Lead

The Surf Club at Rye

Led shift duties for the closing shift. Hosted lobster parties, cooking and serving lobsters, steamers, and corn to members. Performed maintenence and other tasks as required.

May 2018 - September 2018

Warehouse Associate

Origin Micro, Inc.

Processed incoming and outgoing orders for high-value OEM computer parts.

September 2016 - August 2017

Skills

Marketing Skills

Brand Management, Social Media Marketing, PPC Advertising, Email & Content Marketing, Responsive Web Design, Inbound Lead Generation

Technical Proficiencies

Adobe Creative Suite - Photoshop, Illustrator, InDesign, Premiere, After Effects

Hubspot Marketing Hub CRM

Google Search Ads Certified

Microsoft Office - Word, Powerpoint, Excel

HTML 5, CSS


Education

Great Bay Community College

Associate of Science
Business Administration
January 2023 - Present

University of New Hampshire

Bachelor of Science
Business Administration
September 2017 - May 2018

Milton Academy

Secondary School
September 2011 - June 2015

ACTEX Learning

Instagram

We are ACTEX Learning! Since 1972, we have provided actuaries and their professors with quality, affordable study materials.

As a benefit corporation, our goal is to develop and provide materials that make it easier for students to learn, and professors to teach. ACTEX materials are designed by actuaries, for actuaries.

Much has changed at ACTEX over the past 50 years, but one thing has not - our steadfast commitment to our educational community.

We offer a selection of study materials covering all SOA and CAS Exams. Our aim is to provide a study experience perfect for the studying actuary from his or her very first exam, all the way to his or her associate or fellow level accreditation.

Many practicing actuaries use ACTEX products through our established relationships with major actuarial employers. No matter what stage you are at in your career path, ACTEX has the right product for you.

In recent years, our focus has been dedicated to creating a better user experience across our vast range of products. Our new study platform Actuarial University puts every one of our study tools at your fingertips.

By indexing syllabus topics, Actuarial University allows you to quickly shift between your study materials from a centralized hub. Come across a topic in your study manual that you want to practice? Get directly to our GOAL Practice Tool with just a couple clicks.

Actuarial University includes many additional features to make your studying go more quickly and easily, such as Flashcards, Formula & Review Sheets, and a Study Planner to automatically create your study schedule.

Our GOAL (Guided Online Actuarial Learning) Practice Tool offers a massive database of exam-style problems. Prepare for exam day with one of three practice modes - Practice, Quiz, or Simulated Exam.

GOAL has been optimized across mobile devices and tablets, so that no matter where you are or how much time you have, it’s easy to fit in a practice session.

Your GOAL Score is a weighted score that tracks your performance, and the consistency of your performance, across your GOAL sessions. If your GOAL Score is a 70 or above, it is a strong indicator that you are ready to sit for your exam.

Because of our relationships with many experienced actuarial professors, ACTEX is able to offer customized instructional video content created by experts in their respective exams.

Video content is one of the many ways in which we offer alternative ways for students to learn. If you are having trouble with a particular concept, we want to ensure that you are able to approach it in as many different ways as possible.

Our proprietary technology allows us to make sure that our products are designed with the studying actuary in mind, specifically. Our Eureka! E-Reader tool was developed in order to bring the same functionality you would get from our physical manuals to your digital manual - and even more.

Leave notes, highlight, easily search through your manual, and save all your changes - whether on or offline.

At ACTEX, we strive to make products that suit the specific needs of the end user - whether you are a student or a professor.

Academic GOAL, our implementation of the GOAL Practice Tool for a classroom setting, was initially developed in only a couple weeks, in order to help professors teach during COVID. 2 years later, it has evolved into a fully-formed platform in its own right that we are continuing to improve for the professor experience.

Did you know that ACTEX is a benefit corporation?

Benefit corporations are businesses that meet the highest standards of verified social performance, transparency, and legal accountability to balance profit and purpose.

Our specific public benefit purpose:
“To promote innovation in education and improved access to exceptional content and expert instruction through our community of students, educators, and professionals with the goal of offering customizable educational resources to improve both the effectiveness and efficiency in which students and professionals learn, and professors and students teach.”*

We believe in the power of community. Over the decades, we’ve assembled a diverse collective of professors and professional subject matter experts and empowered them to create best-in-class educational materials. These materials offer students unrivaled access to affordable and comprehensive learning solutions that students can tailor to their unique learning styles.

Our members actively contribute and collaborate in support of our shared vision and mission. Some members contribute individually, some work in small teams, but each works collectively for the whole. The members of our educational community include YOU!*

The Actuarial Bookstore